At Telerik Academy, we empower professionals to build successful careers by being Bulgaria’s leading one-stop hub for career starts, upskilling, and reskilling. To realize our ambitious growth in Bulgaria and beyond, we are looking for a skilled and experienced Email Marketing and Content Specialist to join our marketing team.
In this role, you’ll be planning and executing integrated digital campaigns - from concept to delivery. You’ll craft compelling copy, build engaging email journeys, set up email automations, and create cross-channel copy that drives awareness, engagement, and conversions. We’re looking for a creative storyteller and strategic thinker who thrives on turning ideas into measurable results across marketing channels. You’ll collaborate closely with everyone on the team to grow the reach and impact of our programs and elevate our business offerings.
What you will be doing:
Email marketing and automation:
- Own the full lifecycle of email campaigns - from planning and copywriting to setup, testing, and deployment;
- Manage and optimize automated email workflows and nurture sequences across audiences and programs;
- Ensure brand consistency, segmentation accuracy, and continuous A/B testing to improve engagement and conversion.
Content creation and storytelling:
- Craft high-quality, audience-focused content for multiple formats — including blog posts, website copy, ads, and social media;
- Maintain a cohesive tone of voice and messaging across all touchpoints;
- Collaborate with designers and subject-matter experts to bring ideas to life through compelling narratives and visuals.
Performance analysis and optimization:
- Monitor, analyze, and report on campaign performance metrics, turning data into insights and actionable recommendations;
- Build and maintain up-to-date dashboards and reports for lead-generation activities and overall marketing KPIs.
Collaboration and project management:
- Partner with cross-functional teams (marketing, product, program, design, and sales) to ensure message alignment and timely execution;
- Manage multiple projects and deadlines simultaneously while maintaining high quality and attention to detail.
How this role can contribute to your development:
- Expand your skills in executing marketing strategies and rolling out campaigns and make a meaningful impact on individuals' careers and lives in a leading tech education company;
- Develop strong analytical and data-driven decision-making skills by leveraging analytics tools to measure campaign performance and optimize strategies;
- Have the opportunity to work on diverse campaigns, including our popular Telerik Academy Alpha, Upskill and Sprint programs, expanding your knowledge and expertise in different sectors;
- Receive continuous support and mentorship, accelerating your professional development and growth;
- Join an organization that values creativity, collaboration, and personal initiative, allowing you to make a meaningful contribution and unleash your full potential in a fast-paced and exciting industry;
- Enjoy a thoughtful benefits program that includes:
- Generous policy for up to 30 vacation days per year and regular half days off for the whole team;
- Flexible working hours and currently flexible format of work;
- Premium health insurance with dental coverage and situational days off for healthcare;
- Ongoing investment in your development through a personal training budget and a rich selection of trainings, books, and learning materials (incl. access to reputable outlets, Pluralsight, Udemy, etc.);
- Mental health program with confidential access to therapists, empowering seminars, and more;
- Office perks: access to Campus X’s cozy rooftop and Fun zone, including gym corner and showers;
- A thoughtful employee experience program, including a number of events and activities in support of mental, physical, and social wellbeing;
- Supported paternity leave, events for parents and children, family care days off, and other benefits for your family life;
- Option for Multisport card;
- Supported student leave;
- And more to discover.
What will make you successful in this role:
- 3-5 years of rears of hands-on experience in marketing, with a focus on content creation, email marketing, and lead generation;
- Proven ability to create engaging copy and content across channels including email, web, social media, and paid campaigns;
- Understanding SEO principles and content optimization;
- Experience managing and optimizing automated email journeys and nurture campaigns;
- Familiarity with marketing automation and analytics tools (e.g., Google Analytics, CRM or email automation platforms);
- Comfortable working with data - able to measure performance, extract insights, and translate them into actionable improvements;
- Strong attention to detail, with the ability to manage multiple projects and deliver high-quality work on time;
- A proactive team player who enjoys sharing ideas, providing feedback, and working cross-functionally;
- Excellent written and verbal communication skills in both Bulgarian and English;
- Additional experience in social media management would be a plus;
- Experience in the FMCG sector, education, tech, or ecommerce, and some B2B experience would be a plus.
While we believe these skills and experience are important for the role, we know that sometimes a different background can give a good foundation, too. If you don’t cover all the requirements above, yet, you believe this role is made for you, let us know why.
What to expect from the recruitment process:
We don't see the recruitment process as a one-way street but rather as a dialogue. Hence, each step of our process is designed to improve your understanding of the role and our company culture while we gain knowledge of your skills and motivation. While we would love to connect with everyone, we’ll reach out to those whose profiles best align with the role.
- Once you submit your application, our Talent team will review it;
- If your profile aligns with the role, the Talent team will contact you for a short phone chat to help you learn more about the role and company;
- Next, you will receive a practical assignment that reflects the role’s key tasks;
- Then you’ll meet the manager for this role to discuss your practical task and to further explore the role;
- The final step would be our offer to you. It includes details about the position, compensation, benefits, and any other relevant information you need to make an informed decision.
We are proud of our superhuman team, and we are committed to being an inspiring place to work. In the past few years, we have been recognized as a company and employer by Forbes (Company of the Year, Employer of the Year) and b2b media group (Employer of the Year, HR strategy). If you’re wondering if Telerik Academy would be the right place for you, we would be happy to answer any questions you may have regarding our vacancies, organization and culture. Reach out to us at careers@telerikacademy.com!
