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Upskill
3-month training for career growth
Sprint
2-week practical training for business impact
4.6/5 - 168 student reviews
Created by practitioners for practitioners, Upskill Digital Marketing is an end-to-end marketing course designed to give you a 360° understanding of the modern marketing ecosystem: from strategy, SEO, and content to analytics, automation, paid advertising, and AI-driven workflows.
3 months. You can combine the program with your job or studies
Monday - Wednesday (6:30-9:30 pm).
2 times/week. Start: Sept 23, 2026
6-9+ hrs/week plus additional time for self-prep and assignments. You’ll have 2 weeks of vacation
Lectures will be held online. Onsite networking events (optional)
Conducted in Bulgarian, but all learning materials are in English
EUR 1,942.91 (VAT incl.)
BGN 3,800 (VAT incl.)
B2C and B2B Buyer Persona
Positioning & Messaging
Customer Journey Mapping
Marketing & Campaign Funnels
Тechnical & Content SEO Strategy
Content Marketing
Data Analysis
Digital Advertising
Social Media Marketing
Email Marketing & Lead Generation
AI in Marketing
Digital PR
Digital marketing is no longer about managing channels in isolation. It’s about connecting strategy, content, data, and automation into one growth system.
Today’s digital marketers are full-stack growth professionals who understand how to build visibility, acquire customers, and scale performance across SEO, paid media, social, email, and emerging AI-driven search environments.
They use data, customer insights, and AI-powered tools to continuously test, optimize, and improve marketing performance from acquisition to conversion.
As AI reshapes businesses, digital marketers are more critical than ever. The most in-demand combine strategy with hands-on execution across tools and AI-driven automation.
They come from diverse backgrounds: marketing, business, tech, or creative, but all share one skill: the ability to turn complexity into measurable growth.
You need to have at least 1+ years of relevant experience.
If you're working in digital marketing, this program will help you achieve your goals with a strategic holistic approach and stay ahead of the curve.
And if you are rather new to the field, you’ll benefit from immersive training and gain precious real-world experience.
*Dates, timeline and curriculum are subject to updates.
Hands-on training
Every new topic is paired with hands-on assignments, discussions and projects guided by our trainers. The culmination - you’ll develop a complete digital marketing strategy for a real business case and present it in front of your trainers and fellow learners.
Tailored learning experience
Class sizes are up to 30 people for the best possible learning experience. Our trainers become your mentors - track your progress, provide feedback and individual support and guide you all the way through.
Learning online from anywhere
Enjoy an unparalleled program from the comfort of your home. You can attend optional networking events.
Two-week trial period
Be 100% confident this is the right training for you, with our thorough candidate selection and two-week trial period. If you drop out in the first two weeks after the program starts, you will receive a refund of your tuition fee, excluding the EUR 250 trial fee.
Built to fit your schedule
With classes two nights a week, you can balance work or other responsibilities with this Upskill program. Perfectly fitting your busy schedule.
Secure your seat after being accepted into the marketing program with a €250 reservation fee paid upfront. Program seats are limited and filled on a rolling basis.
Congratulations! You’ve successfully completed the Upskills Digital Marketing program.
You will receive a Telerik Academy certificate – widely recognized by employers in Bulgaria.
Upon program graduation, you will receive a certificate by Telerik Academy. The certificate is widely recognized by employers in Bulgaria.
Telerik Academy gave me a well-structured approach to handling modern marketing problems and equipped me with the right tools to do so. The program not only answers the question of How but also Why something is done in that particular way, encouraging critical thinking.
Read Kalina’s story
The Upskill Digital Marketing training helped me connect the bits and pieces of the previous knowledge I had, and it did it in a holistic “full-blooded” way. Each lecture felt like it was a new course in itself, fitting perfectly in the program.
Read Petra's story
A job in the marketing industry never gets boring because things change non-stop. I joined the program because it provides you with the knowledge of Digital Marketing Pros with 10+ years of experience for just 3 months. It was honestly the best thing I could do to enhance my career.
Read Yoanna's story
*Illustrative installment payment method. Different terms may apply based on borrowers’ credit score and creditworthiness as well as the bank’s current offering.
The program is designed for both seasoned marketers and professionals from other fields who have at least 1+ years of marketing experience.
Whether you are a traditional or a digital marketer, a business owner, or you work in sales, advertising, employer branding, social media, or another role with relevant experience, this program will equip you with in-depth understanding and practical experience to help you stand out in the digital marketing field and advance your career.
The program will be held online. Please, note that attendance is key to our students’ successful graduation. Participants must attend all classes. Up to 3 days of absence are allowed, plus the program has 2 vacations (3 weeks in total).
Yes, if you are a candidate working in the NGO sector, you can apply for a 70% discount off the tuition fee (two per cohort).
You must submit your Upskill Digital Marketing application by 21 August and follow the requirements for candidate selection. If you are invited to join the program, your employer will be required to sign a contract with Telerik Academy and cover 30% of the regular tuition fee for the program.
Please note that the candidate selection process evaluates the candidate’s profile, not the NGO’s.
We use a holistic review process when evaluating applicants for admission.
The final selection of candidates is not based on a simple formula. Instead, we consider a variety of factors: application documents, personal motivation for applying, etc. Some candidates might also be invited to attend an interview to additionally discuss motivation and aspirations.
