TELERIK ACADEMY SPRINT

Audit and Improve
Your AI Search Visibility

Assess your own website across search engines and AI platforms, uncover visibility gaps, and leave with a prioritized 90-day improvement plan.

👉 Apply what still works in traditional SEO

👉 Earn mentions in AI answers

👉 Align brand, content and PR for AI visibility

👉 Audit and strengthen your own website

Lily Grozeva

🎯 Founder, Saltanat Labs

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What it is

Audit, improve and measure your visibility in AI search

AI Overviews, ChatGPT and Perplexity are changing how people discover and compare products and services. Rankings and traffic still matter, but they’re no longer the whole picture.

In this two-week Sprint, you’ll learn what still works in SEO, how to optimize for AI answers, and how content, PR, reviews and other trust signals contribute to your visibility. You’ll leave with a clear baseline and a prioritized 90-day action plan.

Quantifiable business outcomes:

Benchmark your visibility across search engines and leading AI tools.
Identify the highest-priority gaps in your technical setup, content and offsite presence.
Structure content for discovery and citation by search engines and AI systems.
Track the right visibility KPIs beyond rankings and website traffic.
Leave with a prioritized 90-day plan with clear actions.

Start Date

October 12

Duration

2 weeks

Schedule

4 sessions x 2 hours,
Oct 12, 15, 19 and 22 (6:00-8:00 pm)

Format

Online

Group size

Price

EUR 249 (incl. VAT)

Language

Bulgarian

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The Sprint experience

1. Designed to fit your busy schedule.

2. Learn, apply in class, and discuss with trainers and peers.

3. Earn a Telerik Academy certificate to share with your network.

Trainers & Guest speakers

Meet your trainers

Lily Grozeva Trainer

Founder,
Saltanat Labs

Lily Grozeva is an SEO and organic visibility specialist with 20 years of experience. She is among the pioneering practitioners in both SEO and AEO, having worked in the field before either discipline had a settled name.

She is the founder of Saltanat Labs, a boutique SEO and AEO visibility company serving B2B organizations across the EU, UK and US. Lily is also a lecturer at the American University in Bulgaria and Telerik Academy. Her career includes roles and projects with VertoDigital, Telerik/Progress, Mag Studio and Clune Tech.

Achievements:

20+ years in SEO and AI search
Built 4 SEO functions and teams from scratch
Taught at AUBG, Telerik Academy and Sofia University
Collaborated with Eleven Ventures, RankScale, Sitebulb and Wix AI Search Lab

Contributed to the success of:

Who it's perfect for

Digital Growth Marketers

Working hands-on with organic acquisition and ready to adapt their strategy to AI-driven discovery.

SEO & Content Specialists

Looking to connect proven SEO fundamentals with practical AEO methods, measurement and reporting.

Brand & Communication Leaders

Responsible for balancing brand and performance goals, tracking KPIs, and proving marketing ROI.

Business Owners & Founders

Wanting to understand whether their brand is visible in AI-generated answers and where to focus limited time and resources.

Ideal for professionals in:

Ecommerce & Retail

B2B & SaaS

Professional services

Business value for companies

Investing in this course equips employees with the skills to:

Understand where and how the company appears in search and AI answers.
Benchmark its visibility against key competitors.
Align SEO, content, PR and brand communications around shared goals.
Prioritize the actions with the greatest business impact.
Measure citations, share of voice and assisted influence alongside traffic and rankings.

What you'll learn

Move beyond rankings and learn how to improve, measure and prioritize your visibility across traditional and AI-powered search.

Understand the new search and answer ecosystem

Read how Google AI Overviews, ChatGPT, Perplexity and Gemini are changing discovery, and where classic SEO still applies.
Tell SEO, AEO and GEO apart in practical terms and know where each one drives results.
Audit where your brand appears across search and AI answers, and spot the gaps.

Build visibility that AI systems trust

Structure your site and content so AI can parse, trust and cite it.
Create question-led, citation-ready content backed by real topical authority.
Build off-site credibility through reviews, communities, video and digital PR.

Measure impact and take action

Set a visibility baseline and track the KPIs that matter: citations, share of voice, branded and assisted signals.
Handle the attribution shift when direct clicks fall but influence grows.
Leave with a prioritised 90-day plan with clear actions and ownership.

Curriculum

Detailed curriculum

This Sprint provides a practical framework for adapting organic visibility to AI-driven discovery. You’ll assess your current presence, strengthen the foundations AI systems rely on, improve your content and offsite credibility, and build a measurable 90-day action plan.

01Session 1
02Session 2
03Session 3
04Session 4

Understand how AI search changes discovery

Map the current search and answer ecosystem

Google search results and AI Overviews.
ChatGPT, Perplexity and Gemini.
Reddit, YouTube and G2 as sources that feed answers and influence decisions.

Separate SEO, AEO and GEO from the buzzwords

Practical definitions that map to real marketing work.
Where traditional search and answer-engine visibility overlap.
When each approach can contribute to a business outcome.

Run your first visibility audit

Check where your brand appears and where it does not.
Compare visibility across relevant prompts and platforms.
Identify the most obvious gaps and opportunities.

Strengthen the foundations AI systems still rely on

Make your content crawlable and machine-readable

Crawlability and information architecture.
Entity clarity and consistent brand signals.
Helping search engines and AI systems understand and cite your content.

Build topical authority around real questions

Topic clusters and search intent.
Question-led content based on audience needs.
Connecting expertise and business relevance.

Apply the technical fundamentals that still matter

Structured data and schema.
Internal linking and clean technical foundations.
Prioritizing fixes without overengineering.

Earn mentions in AI-generated answers

Create content that LLMs can quote

Extractable, sourced and question-led formats.
What tends to get cited and why.
Structuring answers for clarity, credibility and reuse.

Build offsite credibility

The role of Reddit and relevant communities.
Review platforms such as G2 and other category sources.
YouTube, digital PR, events and third-party mentions.

Test and monitor your presence

Prompt testing across AI tools.
Tracking mentions, citations and competitive visibility.
An introduction to specialist monitoring tools such as RankScale.

Measure visibility and prove business impact

Set a baseline and choose the right KPIs

Citations, share of voice and branded signals.
Direct, assisted and qualitative indicators.
Creating a repeatable measurement baseline.

Adapt to the attribution shift

What to track when traffic falls but influence remains.
Reading assisted impact instead of relying only on clicks.
Connecting visibility signals to business outcomes.

Build your prioritized 90-day roadmap

Sequence technical, content and offsite actions.
Assign owners across marketing, PR, brand and other teams.
Create a simple one-page reporting framework.

What sets us apart

Learn from industry experts with proven career results.

Gain practical insights not found on YouTube, Udemy or Coursera.

Uncover tribal knowledge that is rarely documented and shared.

Format & Schedule

How you’ll learn

Two-week training

Four 2-hour sessions (6-8pm) distributed across two consecutive weeks.

Sprints are designed to fit the schedules of full-time
professionals.

What you’ll get

4 goal-oriented live lessons with summaries
Hands-on exercises you’ll complete for your own brand/organization, using a guided template.
Group discussions and reviews of selected examples.
Dedicated Q&A time with the trainer.
A practical 90-day roadmap you can begin implementing immediately.
Dedicated time for networking with peers.

The more you learn, the more you earn

Enjoy discounts on future purchases

Earn a 5% discount on your next Sprint purchase. Your discount will be automatically applied when you sign up for your selected Sprint.

Refer friends and earn even more

For each referral, you and the new user will both receive a 5% discount off the price of a Sprint, which you can use towards your next Sprint purchase. Additionally, the new user will receive an extra 5% discount on their first purchase.

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What students are saying

“The trainer was incredible and it was a great pleasure to listen to her. She presented us so many inspiring cases and campaigns plus she is really good at explaining very clearly the marketing concepts. The group activities were also great and super engaging!
Anonymous Brand Building and Positioning participant

“It was amazing! I learned a lot about brand and it will be very valuable experience for everyone who wants to learn, grow and see things in a different way and perspective.
Anonymous Brand Building and Positioning participant

“It's a great course! The lector is super knowledgeable and presented very interesting and inspiring ad campaigns for various brands, and engaged us in a fun and educational way.
Anonymous Brand Building and Positioning participant

“A fantastic introduction to brand building and strategy with clear real-world examples on how to build a brand that consistently stands out.
Anonymous Brand building and Positioning participant

“The course was interesting, engaging and practical. The possibility to watch the sessions afterwards is a great advantage.
Anonymous Brand Building and Positioning participant

“А practical appрoach to brand positioning with relevant examples and case studies on brand building.
Anonymous Brand Building and Positioning participant

Still have questions?

How do I enroll for a Sprint?

Simply click the enroll button and follow the on-page instructions. You’ll need to sign up for a Telerik Academy Learn account to access Sprint session links and course materials. Then, just pay for your seat to complete your enrollment. That's it!

How can I pay?

You can pay for your seat using your Visa, Mastercard, American Express or Diners Club card directly on our website. If you prefer to make a bank wire, please contact us for assistance.

Do you offer group discounts?

We do! For more information, please get in touch with us.

Can I get an invoice?

To receive a company invoice, check the "I want an invoice" box during sign-up and provide your company's name, address, and VAT number. We'll email the invoice to you.

How long does it take to complete a Sprint?

Sprints are 2-week programs with 4 sessions held on 2 weekdays each week, scheduled for after-work hours.

What if I miss a live session?

No problem! We record every live session with our trainers and speakers and make the recordings available for you to replay at your convenience.

Will I receive a certificate upon completion of a Sprint?

Every trainee who completes their Sprint earns a Telerik Academy certificate of completion. To qualify, you must attend or watch on demand all course content and complete any homework. You can print the certificate or add it to your LinkedIn profile. Feel free to tag @Telerik Academy when sharing it.

How is a Sprint different from an Upskill?

Sprints are 2-week, hands-on programs where industry leaders share practical, ready-to-use knowledge that's immediately applicable at work. Upskills, on the other hand, provide a comprehensive, 3-month journey to bridging skill gaps in a specific domain, helping you advance to the next career level.

How can I get in touch?

Just send us an email and we'll get back to you soon.

Ready to get started?

Enroll now

Audit and Improve
Your AI Search Visibility

Audit, improve and measure your visibility in AI search

The Sprint experience

Meet your trainers