TELERIK ACADEMY SPRINT &

Marketing Budgets
That Drive Growth

Learn from a marketing strategist who's helped leading brands plan, optimize, and scale digital marketing growth. We'll cover:

👉 Building annual marketing budgets

👉 Balancing brand and performance spend

👉 Making smarter channel allocation decisions

👉 Tracking the KPIs that actually matter

Ivan Panteleev

🎯 Partner & Chief Dynamics Officer, Xplora Bulgaria

Enroll now

What it is

Stop guessing where your marketing budget should go.

Many marketers struggle to balance brand and performance spend, control rising ad costs, and prove real business impact. This 2-week program will help you build smarter marketing budgets, optimize campaign performance, and make more confident growth decisions.

Quantifiable business outcomes:

Build realistic marketing budgets that align with business goals and growth priorities.
Allocate budget more strategically across channels, campaigns, and audiences.
Track the KPIs that actually matter instead of relying on vanity metrics.
Reduce wasted ad spend through better campaign monitoring and optimization.
Evaluate agency pricing with confidence and better understand what you’re paying for.

Start Date

June 29

Duration

2 weeks

Schedule

4 sessions x 2 hours,
June 29, July 1, 6 and 8 (6:30-8:30 pm)

Format

Online

Group size

Price

EUR 249 / BGN 487 (incl. VAT)

Language

Bulgarian

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The Sprint experience

1. Designed to fit your busy schedule.

2. Learn, apply in class, and discuss with trainers and peers.

3. Earn a Telerik Academy certificate to share with your network.

Trainers & Guest speakers

Meet your trainers

Ivan Panteleev Trainer

Partner and Chief Dynamics Officer,
Xplora

Ivan Panteleev is a Partner and Chief Dynamics Officer at Xplora BG, one of Bulgaria’s leading digital marketing agencies. With 15+ years of experience, he has helped brands plan, optimize, and scale digital marketing initiatives across industries.

Over the years, Ivan has worked with brands including Škoda, Schneider Electric, Ariana, Prestige, Libresse, Wienerberger, and Nedelya, as well as international organizations such as Associated Press, Chaos Group, and Genting Singapore.

Alongside his agency work, Ivan has spent the last decade teaching digital marketing and is co-host of the Xplore Marketing Podcast.

Achievements:

10+ years teaching digital marketing
230+ podcast episodes with leading business professionals
Experience with leading local and international brands

Contributed to the success of:

Mladen BorisovGuest Speaker

Marketing Director,
eBag

Mladen Borisov has 18 years of experience in digital marketing, working with global brands including Milka, Danone, Nestlé, Lidl, and Heineken before moving into startups and ed-tech.

Today, he is Marketing Director at eBag.bg, where he leads marketing, customer support, and cross-functional AI integration initiatives focused on turning AI into real operational impact.

His background spans both enterprise marketing and startup environments, with hands-on experience in AI adoption, growth strategy, and digital business operations.

Contributed to the success of:

Who it's perfect for

Marketers

Looking to optimize marketing spend, improve campaign performance, and make smarter budget decisions.

Business owners

Wanting a clearer framework for planning budgets, evaluating agencies, and investing in the right channels.

Marketing & Brand managers

Responsible for balancing brand and performance goals, tracking KPIs, and proving marketing ROI.

Digital startup founders

Need to test, scale, and grow marketing efficiently with limited resources and tighter budgets.

Ideal for professionals in:

Ecommerce & Retail

Consumer brands

Digital products & Startups

Business value for companies

Investing in this course equips employees with the skills to:

Plan and manage marketing budgets more effectively.
Improve campaign performance while reducing wasted ad spend.
Make faster, data-driven decisions based on the right KPIs.
Evaluate agency pricing and marketing costs with greater confidence.
Allocate budget more effectively across channels and campaigns.

What you'll learn

Move beyond intuition and learn how to make smarter marketing decisions based on performance, data, and business goals.

Build smarter marketing budgets

Plan realistic marketing budgets aligned with business goals.
Allocate spend more effectively across channels and campaigns.
Test new channels while managing marketing risk.

Track performance and optimize spend

Identify the KPIs that actually matter for growth.
Monitor campaign performance and optimize spend in real time.
Reduce wasted ad spend and improve campaign efficiency.

Make more confident marketing decisions

Evaluate agency pricing and marketing costs with confidence.
Understand how market shifts impact marketing budgets and strategy.
Build practical frameworks for smarter marketing decisions.

Curriculum

Detailed curriculum

This course provides a practical framework for planning, managing, and optimizing marketing budgets. You'll learn how to allocate spend more effectively, track performance, control campaign risks, and make smarter decisions about channels and agencies.

01Session 1
02Session 2
03Session 3
04Session 4

Build smarter marketing budgets

Strategic budget planning

The role of the marketing budget in driving business growth.
How to align marketing spend with business objectives.
A practical framework for building an annual marketing budget.

Managing marketing risk

How to identify and control budget risks.
When to test, when to scale, and when to stop campaigns.
Making budget adjustments without losing momentum.

Allocating budget effectively

Understanding customer journeys and channel roles.
How to distribute spend across search, social, display, and other channels.
Making allocation decisions based on audience intent and business goals.

Track performance and improve ROI

The KPIs that actually matter

Choosing the right metrics for awareness, consideration, and conversion.
Understanding the relationship between key performance indicators.
Evaluating channel and media mix performance.

Campaign monitoring and control

Building a framework for monitoring live campaigns.
The key stages of campaign execution and optimization.
Making data-driven decisions in real time.

Diagnosing performance issues

Identifying ad fatigue and changing audience behavior.
Spotting tracking and measurement problems.
Preventing wasted spend before it impacts results.

Turn strategy into action

Marketing calendar planning

Building an annual marketing activity calendar.
Planning campaigns around key business and seasonal moments.
Coordinating owned, earned, and paid media.

Budgeting for different business models

How budget planning differs for B2B and B2C organizations.
Adapting budgets to different sales cycles and growth stages.
Setting realistic goals based on market maturity.

Scenario planning and agility

Responding to competitor activity and market shifts.
Adjusting plans based on changing performance data.
Building flexibility into your marketing budget.

Make every marketing euro work harder

Understanding market dynamics

Applying the PESTEL framework to marketing planning.
How external factors influence customer behavior and budget priorities.
Building more resilient marketing plans.

Decoding agency pricing

Understanding agency pricing models and rate cards.
What you're actually paying for across strategy, media, content, and analytics.
How to evaluate agency proposals with confidence.

Budget forecasting and cost estimation

Estimating campaign and marketing costs more accurately.
Understanding the relationship between media spend and service fees.
Benchmarking budgets and agency quotes.

What sets us apart

Learn from industry experts with proven career results.

Gain practical insights not found on YouTube, Udemy or Coursera.

Uncover tribal knowledge that is rarely documented and shared.

Format & Schedule

How you’ll learn

Two-week training

Four 2-hour sessions (6-8pm) distributed across two consecutive weeks.

Sprints are designed to fit the schedules of full-time
professionals.

What you’ll get

4 goal-oriented lessons with summaries
4 group practice sessions with reviews of selected solutions
4 Q&A sessions with the lead trainer
A session with the guest speaker, an expert in the field
A Q&A session with the guest speaker
Dedicated time for networking

The more you learn, the more you earn

Enjoy discounts on future purchases

Earn a 5% discount on your next Sprint purchase. Your discount will be automatically applied when you sign up for your selected Sprint.

Refer friends and earn even more

For each referral, you and the new user will both receive a 5% discount off the price of a Sprint, which you can use towards your next Sprint purchase. Additionally, the new user will receive an extra 5% discount on their first purchase.

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What students are saying

“The trainer was incredible and it was a great pleasure to listen to her. She presented us so many inspiring cases and campaigns plus she is really good at explaining very clearly the marketing concepts. The group activities were also great and super engaging!
Anonymous Brand Building and Positioning participant

“It was amazing! I learned a lot about brand and it will be very valuable experience for everyone who wants to learn, grow and see things in a different way and perspective.
Anonymous Brand Building and Positioning participant

“It's a great course! The lector is super knowledgeable and presented very interesting and inspiring ad campaigns for various brands, and engaged us in a fun and educational way.
Anonymous Brand Building and Positioning participant

“A fantastic introduction to brand building and strategy with clear real-world examples on how to build a brand that consistently stands out.
Anonymous Brand building and Positioning participant

“The course was interesting, engaging and practical. The possibility to watch the sessions afterwards is a great advantage.
Anonymous Brand Building and Positioning participant

“А practical appрoach to brand positioning with relevant examples and case studies on brand building.
Anonymous Brand Building and Positioning participant

Still have questions?

How do I enroll for a Sprint?

Simply click the enroll button and follow the on-page instructions. You’ll need to sign up for a Telerik Academy Learn account to access Sprint session links and course materials. Then, just pay for your seat to complete your enrollment. That's it!

How can I pay?

You can pay for your seat using your Visa, Mastercard, American Express or Diners Club card directly on our website. If you prefer to make a bank wire, please contact us for assistance.

Do you offer group discounts?

We do! For more information, please get in touch with us.

Can I get an invoice?

To receive a company invoice, check the "I want an invoice" box during sign-up and provide your company's name, address, and VAT number. We'll email the invoice to you.

How long does it take to complete a Sprint?

Sprints are 2-week programs with 4 sessions held on 2 weekdays each week, scheduled for after-work hours.

What if I miss a live session?

No problem! We record every live session with our trainers and speakers and make the recordings available for you to replay at your convenience.

Will I receive a certificate upon completion of a Sprint?

Every trainee who completes their Sprint earns a Telerik Academy certificate of completion. To qualify, you must attend or watch on demand all course content and complete any homework. You can print the certificate or add it to your LinkedIn profile. Feel free to tag @Telerik Academy when sharing it.

How is a Sprint different from an Upskill?

Sprints are 2-week, hands-on programs where industry leaders share practical, ready-to-use knowledge that's immediately applicable at work. Upskills, on the other hand, provide a comprehensive, 3-month journey to bridging skill gaps in a specific domain, helping you advance to the next career level.

How can I get in touch?

Just send us an email and we'll get back to you soon.

Ready to get started?

Enroll now

Marketing Budgets
That Drive Growth