Data & AI Skills for Everyone | Telerik Academy Upskill
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Telerik Academy Upskill

Data & AI Skills for Everyone 

Program duration

4 weeks. You can combine the program with your job or studies.

Lectures

Tuesdays and Thursdays, 3 hours per session.
2 evenings/week. November 3 - November 26, 2026.

Commitment

6 hrs/week, plus additional time for self-preparation.

Format

Lectures will be held online.

Language

Conducted in Bulgarian, but all learning materials are in English.

Price

Save 25% before 30 September

EUR 449 EUR 600

 

Enroll now
Overview

Work smarter with data and AI

If you work with data but you are not a data professional, this program is for you. Learn how to turn the data you already have into faster reports, clearer insights and better business decisions.

Use AI to analyze information, automate repetitive work and get from a business question to a useful answer faster, without becoming a technical specialist.

You’ll be able to:

  • Connect data to decisions: turn business questions into data-driven answers.
  • Define metrics that matter: build KPIs and definitions teams can trust.
  • Turn reports into insights: spot trends and make clear recommendations.
  • Bridge business and technical teams: translate needs into clear data requirements.
  • Understand the data behind your work: see how data flows from systems to insights.
  • Put AI to work: use GenAI and AI agents to work faster and smarter.
  • Apply it to a real business case: build and defend a data-driven recommendation.
Enroll now
Upskill Data & AI Skills for Everyone snapshot 

Program core areas

01-strategy-icon

Data fundamentals & decision-making

04-sales-icon

Metrics, KPIs & business performance

02-product-management-icon

Reports, dashboards & business insights

03-marketing-management-iconBusiness requirements & data

 

04-sales-iconModern data platforms

 

05-finance-icon

AI fundamentals

06-data-analysis-icon

AI agents & business automation

09-leadership-icon

End-to-end business case

Why go for Upskill Data & AI Skills for Everyone?
  • Business-first, not technology-first
    Learn data and AI through real business decisions, needs and workflows - not abstract technology.
  • Learn from industry practitioners
    Learn from professionals who bring real-world data, AI and business experience into the classroom.
  • Leave with a real business outcome
    Put your skills into practice with a real-world business challenge and present your solution.
  • Built around your working week
    Build practical data and AI skills in 2 live evening sessions per week, over 4 weeks.
Participant profile

Who is it for?

If you:

work with reports, metrics, dashboards, systems, or business processes on a daily basis, but aren’t a data specialist, this program is for you. 

You will get the most value if you are:

  • A business professional in marketing, sales, finance, operations, HR or customer success who wants to use data and AI more confidently;
  • A Project or Product Manager who needs to turn business needs into clear requirements and collaborate more effectively with technical teams;
  • A data-adjacent professional or career changer who wants to build practical skills before going deeper into data.

No previous data, AI or coding experience is required.

Curriculum

What you’ll learn 

The curriculum takes you from business decisions and data foundations to practical applications of GenAI and AI agents. Each session builds on the previous one and contributes to the final business case. 

  • 01Week 1
  • 02Week 2
  • 03Week 3
  • 04Week 4

From Business Decisions to Data Intelligence

Build the foundation for thinking in data.

Learn how business processes generate data, how organizations turn challenges into data-driven decisions and why understanding data sources, governance and quality matters before analysis begins.

Metrics, KPIs and Business Definitions

Learn how successful organizations measure performance.

Explore the difference between metrics, KPIs and business outcomes, and see how shared definitions, terminology and standardized calculations build trust and alignment across teams.

Reports, Dashboards and Business Insights

Learn to interpret reports and dashboards with confidence.

Identify trends and meaningful patterns, distinguish observations from insights and turn information into recommendations that support better decisions.

From Business Requirements to Technical Requirements

Bridge the gap between business and technical teams.

Learn to translate business objectives into analytical requirements, define success criteria and communicate clearly with data analysts, BI developers and data engineers.

How Modern Data Platforms Work

Understand the modern data ecosystem at a practical level.

Follow data from operational systems and databases through data warehouses and cloud platforms to business intelligence solutions, and see why reliable analytics depend on governance, quality and time.

GenAI Fundamentals

Build a practical understanding of Generative AI and modern language models.

Learn when they are most useful, how to write clearer prompts, how context affects results and where the limitations and responsibilities of AI use come into play.

Practical AI Agents for Business Professionals

Explore how AI assistants and agents can support everyday business work.

See how AI can accelerate research, reporting, documentation, data exploration and repetitive tasks while keeping human review and judgment in control.

Final Business Case

Bring the full learning journey together.

Working in teams, you’ll tackle a realistic business problem end-to-end, develop a recommendation and present it to a simulated executive board.

Trainers & Guest speakers

Meet your trainers

Rosen-Rankov
Rosen Rankov Trainer
Data & Analytics Manager,
MentorMate
Rosen brings 10+ years of experience working with large volumes of data, optimizing databases, designing architectures and migrating solutions to public cloud providers. 

He holds Oracle and AWS certifications and has led projects and teams within Fortune 500 companies.
Zlatka-Staykova
Zlatka Staykova Trainer
Data Scientist,
MentorMate

Zlatka has deep expertise in data mining and a background in experimental high-energy physics. She holds a Ph.D. in Experimental Particle Physics. Transitioning from academia to industry, she applies skills in predictive analytics, data engineering, and machine learning.

Her work includes ETL pipeline development, A/B testing, recommendation systems, and automation in e-commerce and business applications. Proficient in Python, SQL, R, and cloud technologies like AWS and Azure, she excels at solving complex data challenges.

Earn a widely recognized certificate

Upon program graduation, you will receive a certificate by Telerik Academy. The certificate is widely recognized by employers in Bulgaria.

  • Demonstrate that you’re job-ready.
  • Add a recognized credential to your CV and LinkedIn.
  • Share it on social media.

Default_Certificate_Small

Inspiring passion for learning.
Changing lives and businesses.

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Learner
Financial Services

One of the most interesting and useful trainings I’ve completed at the bank. It was engaging, clear, concise, and presented in a way that made the content easy to understand and absorb.

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Learner
Financial Services

I was really impressed with the presentation. It was enjoyable to watch, well organized, and the voiceover was clear and pleasant to listen to. Great job!

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Learner
Financial Services

A practical and inspiring learning experience, with plenty of examples. It was both useful and enjoyable, and I’m looking forward to the next materials.

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Learner
Financial Services

The content was well structured, highly relevant, and presented in a clear, easy-to-understand way.

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Learner
Financial Services

The learning experience was really inspiring. It was easy to follow the journey, and the historical overview, with examples of both successful and unsuccessful companies, was especially engaging.

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Learner
Financial Services

I was genuinely impressed by the quality of the content. It was presented in a clear, engaging, and easy-to-follow way, with a modern and innovative approach. I also discovered many fascinating insights that I found truly interesting.

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Ivelina Popova
Quality Assurance Team Lead
interop.io

The Upskill Women in Leadership program gave me valuable guidance and additional confidence on my leadership journey. In every lecture, I found something that resonated with me and contributed to my growth. The course confirmed that I’m moving in the right direction and helped me strengthen my trust in my own judgment.

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Violeta Slavova
Professional Services Lead,
SoftwareOne

One of the most valuable lessons I took away during my participation in the Women in Leadership program is the power of reframing – a tool I have begun to use in both my personal and professional life. I also developed a deeper understanding of the complexity of work–life balance, the necessary compromises that come with success, and the nuanced role that office politics plays in effective leadership. This program encourages deep self-reflection, reminding us that meaningful growth starts by looking inward, because a large part of leadership is rooted in inner harmony, resilience, and adaptability.

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Madlena Ivanova
Test Lead,
Flutter International

The Women in Leadership program was a luxurious and transformational journey back to myself. In a world that constantly demands performance, results, and perfection, this experience gave me the rare gift of pausing, reflecting, and reconnecting with who I truly am—beyond job titles, roles, and expectations. It felt like a personal retreat, a therapy session, and a leadership course all in one.

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Ivelina Pashova
Head of Model schools program,
Teach for Bulgaria (Заедно в час)

During the Upskill Women in Leadership program, I learned how to look at leadership and my personal growth in a new way, and I gained specific tools that help me set higher goals, be more compassionate toward myself, and find new and different ways to balance my various life roles – as a professional, a partner, and a parent.

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Elena Naydenova
Talent Acquisition and Development Manager BG,
Kamenitza AD

This program was one of the most meaningful and inspiring experiences in my personal growth. The teamwork, self-analysis tools, and examples from experienced women leaders were highly motivating. I built a network of friends and like-minded people. I also developed the ability to pause and reflect, and became more confident in my decisions. I now face challenges more calmly, embracing them with their full richness. I wholeheartedly recommend this program to any woman ready to connect with herself, meet inspiring leaders, and take the next step in her leadership journey.

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Magdalena Cholakova
Associate Professor of Strategy & Entrepreneurship,
Rotterdam School of Management

The program gave me the opportunity to meet inspiring women and colleagues whose experiences and reflections often resonated with my own quests and challenges. Every conversation was a valuable source of new perspectives and a subtle nudge toward personal growth. Thanks to the dedication of the team behind the program, this experience became an exceptionally worthwhile personal investment.

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Dimitar Markov
DevOps Engineer
SAP
(Class of 2020)

Telerik Academy is a great starting point for anyone who wants to jumpstart a career in the IT industry. It provided me with the underlying knowledge and practical experience needed to join the sector.

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Kristiyan Tashev
Software Engineer
Gfk

As a developer with no previous experience in JavaScript, I didn’t feel underqualified or at a disadvantage at any point. We were given hands-on tasks corresponding to our level of expertise and divided into teams where everybody helped each other. To top it off, we often had guest-lecturers providing relevant work-related examples and advice. Something you won’t be able to find elsewhere.

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Bozhana Nesheva
Front-End Developer
AIOPSGROUP

The program included applicable and easy-to-digest insights and assignments that helped me re-evaluate some fundamentals in my work. Plus, I worked on an exciting and very close-to-the-real-world project. Thus, gaining confidence to start using React right away! I’d totally recommend the program to anyone who is looking to upgrade their skill set.

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Milena Ivancheva
Marketing Lead
Just Eat Takeaway.com

With the help of the Upskill Digital Marketing program, I gained confidence and managed to incorporate new tools and strategies into my work. It made me more valuable to the team and efficient in my day-to-day tasks.

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Daniel Dungyov
UX/UI Designer
Finovation

Telerik Academy Upskill is a once-in-a-lifetime experience. You learn the best practices in your domain from industry-recognized gurus. They are your mentors, guiding you on the way to your dream job. You also meet and work with amazing people – your fellow learners, sharing ideas and improving yourselves together.

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Presiyan Teodosiev
Operations Manager
Devlabs6

Participating in the first edition of the Upskill Product Management program was an extremely rewarding experience for me. The opportunity to gain know-how directly from leading PM experts was nothing less than inspiring.

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Sophia Takeva
Business Analyst
BDO Global IT

In 3 months, I acquired new knowledge and skills, while working alongside a great group of professionals. Even if you are an experienced Product Manager you can still learn a lot from the lecturers, who are successful experts and entrepreneurs leading their companies and PM teams.

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Nikolay Drumev
Product Manager
PubGalaxy
(Class of 2020)

The program was very comprehensive and conducted in a way that helped me understand the material, even though I had little direct prior experience. It nurtured me to achieve and learn a lot more than I would expect from any course, and most importantly it boosted my career jumpstart as a Product Manager.

    Frequently asked questions

    What will I learn in Upskill Data & AI Skills for Everyone?

    Across 8 live sessions, you’ll learn how to connect business decisions to data, define meaningful metrics and KPIs, interpret reports and dashboards, translate business objectives into analytical requirements and understand how modern data platforms work.

    You’ll also explore Generative AI, effective prompting and practical applications of AI assistants and agents.

    Who is this program for?

    The program is designed for business professionals who work with data, reports, metrics, systems or business processes but do not need to become technical specialists.

    It is relevant for professionals in marketing, sales, finance, HR and Operations, Project and Product Managers, Business Analysts, aspiring Data Analysts and career changers.

    Do I need previous data, AI or technical experience?

    No. You do not need previous experience with data analysis, AI, coding, SQL or statistics.

    The program introduces technical concepts through clear business examples and focuses on helping you make better decisions and collaborate more effectively with data and technical teams.

    Is the program online or onsite?

    The program is delivered online. You’ll join instructor-led sessions with your cohort and have the opportunity to ask questions, discuss practical scenarios and learn from your peers.

    How long is the program, and can I combine it with work or studies?

    The program runs for 4 weeks and includes 8 live sessions, with classes twice a week for 3 hours each.

    The evening format is designed to fit around a full-time job, studies or other responsibilities. You should also plan additional time to work with your team on the final business case.

    What is the Final Business Case?

    It is the practical outcome of the program. Working in teams, you’ll tackle a realistic business problem end-to-end, develop data- and AI-informed recommendations and present them to a simulated executive board.

    How do I enroll?

    There is no application or entrance test. Enroll directly through the website and complete your payment to secure your place.

    How can I pay?

    The tuition fee is EUR 600 and is paid online by card when you enroll.

    If your employer will cover the fee, contact us at info@telerikacademy.com for payment and invoicing details.

    Will this program prepare me for a Data Analyst role?

    Not on its own. Upskill Data & AI Skills for Everyone is a foundational program designed to make you more confident working with data and AI in a business context.

    If you want to build deeper technical skills afterwards, you can continue with Telerik Academy Upskill Data Analyst.

    Ready to put data and AI to work? 

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