Data & AI Skills for Everyone | Telerik Academy Upskill
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Telerik Academy Upskill

Data & AI Skills for Everyone 

Program duration

4 weeks. You can combine the program with your job or studies.

Lectures

Tuesdays and Thursdays, 18:30 - 21:30
Start: November 3; End: November 26.

Commitment

6 hrs/week, plus additional time for self-preparation.

Format

Lectures will be held online.

Language

Conducted in Bulgarian, but all learning materials are in English.

Price
EUR 399 (incl. VAT)
EUR 600

 

Enroll now
Overview

Make better decisions with data and AI

Whatever your role: marketing, HR, finance, sales, operations or product, you work with data. Learn to ask better questions, make sense of the numbers and use AI to get to useful answers faster. No technical background required.

You’ll be able to:

  • Measure what matters: define KPIs your team can trust.
  • Go beyond reporting: turn trends into clear recommendations.
  • Work better with data teams: translate business needs into clear requirements.
  • Put AI to work: speed up research, analysis and repetitive tasks.
  • Apply it all: build and present a recommendation for a real business case.
Enroll now
Upskill Data & AI Skills for Everyone snapshot 

Program core areas

01-strategy-icon

Data fundamentals & decision-making

04-sales-icon

Metrics, KPIs & business performance

02-product-management-icon

Reports, dashboards & business insights

03-marketing-management-iconBusiness requirements & data

 

04-sales-iconModern data platforms

 

05-finance-icon

AI fundamentals

06-data-analysis-icon

AI agents & business automation

09-leadership-icon

End-to-end business case

Why go for Upskill Data & AI Skills for Everyone?
  • Designed for people outside tech
    Learn through familiar business situations, with no coding or technical background required.
  • Learn live from experienced practitioners
    Ask questions, work through examples and get guidance from people who use data and AI in practice.
  • Put your skills to the test
    Work through a realistic business challenge and present a recommendation backed by data.
  • Built around your job
    Join two live evening sessions a week for four weeks. That's all it takes!
Participant profile

Who is it for?

If you:

use reports, metrics or business systems in your work and want to get more from data and AI, this program is for you.

You will get the most value if you are:

  • A business professional in marketing, sales, finance, operations, HR or customer success who wants to use data and AI more confidently;
  • A project or product manager who needs to turn business needs into clear requirements and work more effectively with data teams;
  • Exploring a career in data and looking for a practical foundation before taking a more technical course.

No previous data, AI or coding experience is required.

Curriculum

What you’ll learn 

The curriculum takes you from business decisions and data foundations to practical applications of GenAI and AI agents. Each session builds on the previous one and contributes to the final business case. 

  • 01Week 1
  • 02Week 2
  • 03Week 3
  • 04Week 4

From Business Decisions to Data Intelligence

Build the foundation for thinking in data.

Learn how business processes generate data, how organizations turn challenges into data-driven decisions and why understanding data sources, governance and quality matters before analysis begins.

Metrics, KPIs and Business Definitions

Learn how successful organizations measure performance.

Explore the difference between metrics, KPIs and business outcomes, and see how shared definitions, terminology and standardized calculations build trust and alignment across teams.

Reports, Dashboards and Business Insights

Learn to interpret reports and dashboards with confidence.

Identify trends and meaningful patterns, distinguish observations from insights and turn information into recommendations that support better decisions.

From Business Requirements to Technical Requirements

Bridge the gap between business and technical teams.

Learn to translate business objectives into analytical requirements, define success criteria and communicate clearly with data analysts, BI developers and data engineers.

How Modern Data Platforms Work

Understand the modern data ecosystem at a practical level.

Follow data from operational systems and databases through data warehouses and cloud platforms to business intelligence solutions, and see why reliable analytics depend on governance, quality and time.

GenAI Fundamentals

Build a practical understanding of Generative AI and modern language models.

Learn when they are most useful, how to write clearer prompts, how context affects results and where the limitations and responsibilities of AI use come into play.

Practical AI Agents for Business Professionals

Explore how AI assistants and agents can support everyday business work.

See how AI can accelerate research, reporting, documentation, data exploration and repetitive tasks while keeping human review and judgment in control.

Final Business Case

Bring the full learning journey together.

Working in teams, you’ll tackle a realistic business problem end-to-end, develop a recommendation and present it to a simulated executive board.

Trainers & Guest speakers

Meet your trainers

Rosen-Rankov
Rosen Rankov Trainer
Data Consultant
Rosen brings 16+ years of experience working with large volumes of data, optimizing databases, designing architectures and migrating solutions to public cloud providers. 

He holds Oracle and AWS certifications and has led projects and teams within Fortune 500 companies.
Zlatka-Staykova
Zlatka Staykova Trainer
Data Scientist,
MentorMate

Zlatka has deep expertise in data mining and a background in experimental high-energy physics. She holds a Ph.D. in Experimental Particle Physics. Transitioning from academia to industry, she applies skills in predictive analytics, data engineering, and machine learning.

Her work includes ETL pipeline development, A/B testing, recommendation systems, and automation in e-commerce and business applications. Proficient in Python, SQL, R, and cloud technologies like AWS and Azure, she excels at solving complex data challenges.

Earn a widely recognized certificate

Upon program graduation, you will receive a certificate by Telerik Academy. The certificate is widely recognized by employers in Bulgaria.

  • Demonstrate that you’re job-ready.
  • Add a recognized credential to your CV and LinkedIn.
  • Share it on social media.

Default_Certificate_Small

Inspiring passion for learning.
Changing lives and businesses.

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Александър Попов
Site Engineering Lead
Uber

Някои от най-добрите младши софтуерни инженери в екипа ми в Uber са възпитаници на Телерик Академия. Винаги е удоволствие да работя с тях!

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Светослав Торбов
Head of Development
Paysafe

Телерик Академия е ценен партньор за нас благодарение на дългогодишния си опит в подготовката на IT таланти в България. Партньорството ни среща с курсисти със задълбочени знания, голям потенциал и мотивация да изградят кариера в IT сектора.

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Васил Динински
Web Developer
Amazon Development Center
(Class of 2013)

Телерик Академия изгражда общност от хора, които учат през целия си живот. Тя развива начин на мислене, който помага да решаваш сложни проблеми и те мотивира непрекъснато да търсиш нови знания и да усвояваш нови умения.

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Руси Русев
Front-End Developer
Quantive
(Class of 2018)

Още от първия ден в Alpha програмата на Телерик Академия знаех, че съм направил правилния избор. Преподавателите са изцяло отдадени на това да дадат на курсистите възможно най-добрата подготовка, за да отговорят на очакванията на бъдещите си работодатели, та и да ги надминат.

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Иван Русев
Head of Software Development
Experian

Партнираме си с Телерик Академия, защото знаем, че възпитаниците ѝ са преминали през интензивна програма с високи стандарти и много практика — и са доказали, че са истински технологични нинджи.

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Димитър Марков
DevOps Engineer
SAP
(Class of 2020)

Телерик Академия е чудесен старт за всеки, който иска да започне кариера в IT сектора. Тя ми даде основните знания и практическия опит, необходими, за да направя тази стъпка.

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Калин Костов
Team Lead
interop.io
(Class of 2017)

В България няма друга организация за технологично обучение като Телерик Академия. И не само аз мисля така. Познавам много българи, които се върнаха от чужбина, както и хора, които напуснаха работа или прекъснаха следването си, за да се посветят изцяло на обучението в Академията.

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Кирил Пеянски
Principal Software Engineer
Progress
(Class of 2017)

Телерик Академия промени живота ми. На 20 години вече бях самостоятелен и работех мечтаната си работа! Без знанията и опита, които придобих в Академията, нямаше да имам толкова силен старт в кариерата си.

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Learner
Financial Services

One of the most interesting and useful trainings I’ve completed at the bank. It was engaging, clear, concise, and presented in a way that made the content easy to understand and absorb.

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Learner
Financial Services

I was really impressed with the presentation. It was enjoyable to watch, well organized, and the voiceover was clear and pleasant to listen to. Great job!

https://www.telerikacademy.com/images/default-source/e2t/learner_4.png?sfvrsn=e671f03b_2
Learner
Financial Services

A practical and inspiring learning experience, with plenty of examples. It was both useful and enjoyable, and I’m looking forward to the next materials.

https://www.telerikacademy.com/images/default-source/e2t/learner_3.png?sfvrsn=dcc95eee_2
Learner
Financial Services

The content was well structured, highly relevant, and presented in a clear, easy-to-understand way.

https://www.telerikacademy.com/images/default-source/e2t/learner_2.png?sfvrsn=7b56b33d_2
Learner
Financial Services

The learning experience was really inspiring. It was easy to follow the journey, and the historical overview, with examples of both successful and unsuccessful companies, was especially engaging.

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Learner
Financial Services

I was genuinely impressed by the quality of the content. It was presented in a clear, engaging, and easy-to-follow way, with a modern and innovative approach. I also discovered many fascinating insights that I found truly interesting.

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Ivelina Popova
Quality Assurance Team Lead
interop.io

The Upskill Women in Leadership program gave me valuable guidance and additional confidence on my leadership journey. In every lecture, I found something that resonated with me and contributed to my growth. The course confirmed that I’m moving in the right direction and helped me strengthen my trust in my own judgment.

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Violeta Slavova
Professional Services Lead,
SoftwareOne

One of the most valuable lessons I took away during my participation in the Women in Leadership program is the power of reframing – a tool I have begun to use in both my personal and professional life. I also developed a deeper understanding of the complexity of work–life balance, the necessary compromises that come with success, and the nuanced role that office politics plays in effective leadership. This program encourages deep self-reflection, reminding us that meaningful growth starts by looking inward, because a large part of leadership is rooted in inner harmony, resilience, and adaptability.

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Madlena Ivanova
Test Lead,
Flutter International

The Women in Leadership program was a luxurious and transformational journey back to myself. In a world that constantly demands performance, results, and perfection, this experience gave me the rare gift of pausing, reflecting, and reconnecting with who I truly am—beyond job titles, roles, and expectations. It felt like a personal retreat, a therapy session, and a leadership course all in one.

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Ivelina Pashova
Head of Model schools program,
Teach for Bulgaria (Заедно в час)

During the Upskill Women in Leadership program, I learned how to look at leadership and my personal growth in a new way, and I gained specific tools that help me set higher goals, be more compassionate toward myself, and find new and different ways to balance my various life roles – as a professional, a partner, and a parent.

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Elena Naydenova
Talent Acquisition and Development Manager BG,
Kamenitza AD

This program was one of the most meaningful and inspiring experiences in my personal growth. The teamwork, self-analysis tools, and examples from experienced women leaders were highly motivating. I built a network of friends and like-minded people. I also developed the ability to pause and reflect, and became more confident in my decisions. I now face challenges more calmly, embracing them with their full richness. I wholeheartedly recommend this program to any woman ready to connect with herself, meet inspiring leaders, and take the next step in her leadership journey.

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Magdalena Cholakova
Associate Professor of Strategy & Entrepreneurship,
Rotterdam School of Management

The program gave me the opportunity to meet inspiring women and colleagues whose experiences and reflections often resonated with my own quests and challenges. Every conversation was a valuable source of new perspectives and a subtle nudge toward personal growth. Thanks to the dedication of the team behind the program, this experience became an exceptionally worthwhile personal investment.

    Frequently asked questions

    What will I learn in Upskill Data & AI Skills for Everyone?

    Across 8 live sessions, you’ll learn how to connect business decisions to data, define meaningful metrics and KPIs, interpret reports and dashboards, translate business objectives into analytical requirements and understand how modern data platforms work.

    You’ll also explore Generative AI, effective prompting and practical applications of AI assistants and agents.

    Who is this program for?

    The program is designed for business professionals who work with data, reports, metrics, systems or business processes but do not need to become technical specialists.

    It is relevant for professionals in marketing, sales, finance, HR and Operations, Project and Product Managers, Business Analysts, aspiring Data Analysts and career changers.

    Do I need previous data, AI or technical experience?

    No. You do not need previous experience with data analysis, AI, coding, SQL or statistics.

    The program introduces technical concepts through clear business examples and focuses on helping you make better decisions and collaborate more effectively with data and technical teams.

    Is the program online or onsite?

    The program is delivered online. You’ll join instructor-led sessions with your cohort and have the opportunity to ask questions, discuss practical scenarios and learn from your peers.

    How long is the program, and can I combine it with work or studies?

    The program runs for 4 weeks and includes 8 live sessions, with classes twice a week for 3 hours each.

    The evening format is designed to fit around a full-time job, studies or other responsibilities. You should also plan additional time to work with your team on the final business case.

    What is the Final Business Case?

    It is the practical outcome of the program. Working in teams, you’ll tackle a realistic business problem end-to-end, develop data- and AI-informed recommendations and present them to a simulated executive board.

    How do I enroll?

    There is no application or entrance test. Enroll directly through the website and complete your payment to secure your place.

    How can I pay?

    The tuition fee is EUR 600 and is paid online by card when you enroll.

    If your employer will cover the fee, contact us at info@telerikacademy.com for payment and invoicing details.

    Will this program prepare me for a Data Analyst role?

    Not on its own. Upskill Data & AI Skills for Everyone is a foundational program designed to make you more confident working with data and AI in a business context.

    If you want to build deeper technical skills afterwards, you can continue with Telerik Academy Upskill Data Analyst.

    Ready to put data and AI to work? 

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